Today, it is important to have an online presence, an aspect that highly impacts the success of your business. One of the keys to having a great online presence is SEO, or Search Engine Optimization. SEO is a great way to promote your business online, especially for new and small businesses. Here are some reasons why SEO is important for your business and how it can help you grow your business:

User experience, also known as UX, is about how your audience will perceive your website that can lead to traffic and convert visitors to consumers which are typically the goal of a business. It has become a part of SEO and one of the main factors for ranking. For that reason, UX is relevant to SEO and they influence each other. A post from SEO Hacker explains how SEO improves the user experience for your website:

User Experience

Being SEOs, we need to be mindful of our overall strategy, and not just focus on things such as link building, content creation, etc. We must understand that each and every website that we handle should be focused on improving the quality of its user’s experience.

At the same time, we should also be able to adapt to new tech that Google introduces. Some of these tech are:

  • Putting importance to a mobile responsive design for the mobile-first index
  • The introduction of AMP (Accelerated Mobile Pages)
  • The launch of PWA (Progressive Web Apps)

Read full article here…

When it comes to having an online presence, you need to have a website where your consumers will have a great experience. Through the need for SEO, you can optimize your website in order to improve the user experience.

SEO improves User Experience!(UX)

Understanding your audience is necessary when it comes to business. That is why SEO is important in order to gain insight into your audience and any valuable information that you could use to target your customer’s needs. A post from Dpom talks more about this and why SEO is important for small businesses.

Optimal insight into your audience

If your website is properly optimised, it will naturally increase your credibility, usability and search engine visibility which will all increase the amount of traffic to your website. Once you’ve got a higher number of visitors, Google Analytics can track and use valuable information about your visitors to help you. They can find out what browser they use, what technology, their location, what key words they have searched for etc. All this information will help you recognise your target market if you haven’t already locked them in and shape any future advertising and marketing strategies. The better you know your customers, the better service and products you can provide and the better the returns.

Content will always be king. But if we use it in addition to other marketing tools, SEO can provide traffic, visibility, credibility and allow you to gain valuable insight into customer behaviour. It is possible for your small business to make it onto the first page of Google or Bing! Read full list here…

As long as you know your audience and what they want then you can provide them with a better service. With SEO, you’ll be able to know your audience and cater to their needs. SEO can help provide traffic, credibility, usability, and visibility to your website.

Having long term profits are the desired goal of any business. This is one reason why SEO is important for a business when it comes to long term success. A post from Search Engine Journal discusses why SEO offers long term success.

SEO Offers Long-Term Success

SEOs understand the difficulty and the joy of ranking number 1 for any query.

Ranking high for any keyword with known search volume will generate consistent traffic for as long as it can retain that position.

Actually ranking for these keywords is hard, however. It requires a lot of work.

That’s why it’s important to focus on long-tail keywords. You can find opportunities others have missed to deliver a steady stream of traffic to your clients for a longer period of time while dealing with less competition. Read full article here…

SEO can help your business to succeed for a long term. You can have constant traffic on your website as long as you retain your position in the rankings. Though it could be very demanding, a little help goes a long a way in helping you get up there.

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Makki's Marketing provides local marketing services to small businesses in Alberta and across Canada.

We believe in the power of the internet when it comes to generating leads, and work with local businesses to help them improve where they need it most, whether that may mean a new website, quality SEO, or even professional AdWords campaigns.

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