When you’re dealing with SEO it is pretty hard to maintain your ranking especially if you’re on top and against many competitions. It is inevitable that your SEO rankings fluctuate sometimes and no one wants to see their rankings go down. So how do we deal with this kind of issues and what things are needed to be done in order to minimize the drop in your rankings?

What should you do if you experience a drop in your SEO rankings? A blog post from Moz gives you a step-by-step guide to recover from the rankings drop:

SEO Rankings Drop: A Step-by-Step Guide to Recovery

First, make sure there’s actually a rankings change

Okay, I have to start with this: before you go down this rabbit hole of rankings changes, make sure there was actually a rankings change. Your rankings tracker may not have localized properly, or have picked up on one of Google’s rankings experiments or personalization.

Find out:

Has organic traffic dropped to the affected page(s)?
We’re starting here because this is the most reliable data you have about your site. Google Search Console and rankings trackers are trying to look at what Google’s doing; your web analytics tool is just tracking user counts. Read full article here…

You should always consider that it is not entirely your mistake if your rankings drop. Sometimes it can be because of Google updating their algorithm which happens often. It could also be a change made by your competition which made them stronger thus ranking higher than you. That’s why you need to keep an eye on your rankings and figure out what caused the drop of your rankings.

One thing to do first when your rankings have dropped is to find the source of any issues and resolve them as soon as possible. A post from Search Engine Journal talks more about this and other things to do to recover rescue your rankings.

Your Rankings Have Dropped – 10 Things to Do Now

This 10-step process will help you identify the source of any issues so you can resolve them and get your SEO back on track.

Step 1: Check the ABCs of Your Site

In deploying and monitoring keyword performance, it can be all too easy to focus on advanced strategies while underestimating the importance of the ABCs of on-page SEO.

Why stress about anchor text ratio, link velocity, or citation optimization, when the answer to your rankings problem could be an easy fix directly on your site? Read full list here…

It is important that you always check and review your rankings so in that way you can easily find the issue and fix it as soon as possible without your rankings dropping so low. Then you can recover using the small and simple optimizations given in the post.

What are the types of Google ranking drops? A blog post from Cognitive SEO talks about the 6 type of Google ranking drops and how to deal with them.

6 Types of Google Ranking Drops and How to Deal with Them

You need to understand why your site might be bleeding. It could be either because:

Google penalized the site.
The site has some issues that led to the ranking drop.

The first thing you need to do is to asses the situation and understand what’s broken on your site. I’m going to cover some of the methods which could save your site from “falling off the Google’s SERPs” (these are only some of the major reasons, as it’s impossible to encapsulate every possible situation in one article). Here are 6 important reasons way you site may have lost its Google Ranking and how you should address the drop.

1. Manual or Algorithmic Penalty Rank Drop Read full list here…

You should be keeping up with the current updates and be a step ahead when it comes to your SEO rankings. It is good that you’re up to date and informed on anything new regarding SEO since it is one of the best things you can do to protect your rankings from dropping and also help you grow your visibility in search engines.

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Makki's Marketing provides local marketing services to small businesses in Alberta and across Canada.

We believe in the power of the internet when it comes to generating leads, and work with local businesses to help them improve where they need it most, whether that may mean a new website, quality SEO, or even professional AdWords campaigns.

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