With more than half of all Google searches being performed on phones and tablets, it’s clear that mobile devices are the new forefront of SEO efforts. It’s not just a battle to win over desktop users anymore. It’s now about mobile-friendliness and convenience.

To that end, it’s becoming crucial to optimize your site for mobile users. Design-wise, you could be mobile-friendly already, but you could take a few steps to improve. In the following post, John Boitnott lists several steps you can take to ensure mobile users are visiting your site:

8 DIY SEO Tips to Optimize Your Mobile Marketing

1. Create a Google My Business listing.

One of the most important listings businesses owners can create, Google My Business accounts are free and simple to set up. Fill out the information to the best of your ability, and include as many images of your business as possible. When people enter a search for your business online or via a Google app, they will likely see this information first. Make it count.

2. Frequently review all directory listings.

Beyond the Google My Business account, mobile users may use other websites and applications to find your brand. Frequently review and update all listings for your business online. Update listings on Yelp, local websites, TripAdvisor, Facebook, Angie’s List, the Better Business Bureau and other popular business directories. These listings will ensure searchers reach the right information when they search for your name. Read the full list here….

There’s always room for improvement. Mobile traffic is increasing and you can never be too careful.

If you’re getting lots of mobile traffic already, you should be analyzing and testing your results. Otherwise you could stand to lose visitors. There are countless ways to do this, but luckily the MOZ blog indicates the best ones in a recent post:

The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process

Since I enjoy testing SEO tools — as you might have already guessed from some of my previous posts — to identify better ways to develop my day-to-day work, I began to check specifically which tools include any type of mobile-targeted functionality. Although the offerings are still far from ideal, with the existing ones we can at least answer the most common mobile-focused questions when developing an SEO process.

While testing out these tools, I could see that a few of them offered different types of mobile-focused functionalities. To facilitate their usage I created a “Mobile SEO Stack” graphic — easy to save and share — where I’ve mapped each tool to the most common mobile-focused SEO questions that they can answer. So without further ado, here it is…

See full article here…

While that list should keep you covered, new trends in the (mobile) SEO business shouldn’t be overlooked. It’s a constantly changing industry, and a new feature seems to pop up all the time. One such mobile search function is the emoji search.

Yeah, Google can actually understand emojis if you enter them into the search box. For example, if you entered a pizza emoji, restaurants will popup. The function, and how it will effect SEO strategy, isn’t clear yet, but Jayson DeMers of Forbes has some useful advice on its current importance:

Could Emoji Searches And Emoji SEO Become A Trend?

Is It Worth It?

For me, the big question in emoji SEO isn’t “is it possible?” but rather, “is it worth it?” Right now, it’s certainly possible to optimize your site for certain emojis, but emoji searches aren’t exactly popular.

Plus, you’ll end up naturally optimizing your site for most emoji searches that are relevant to your brand anyway. Accordingly, unless your brand has some important tie to emojis that you need to emphasize with more prevalent emoji use, this is not something you need to prioritize. It’s unlikely that emoji search or emoji SEO will take off in the next year or two.

More on forbes.com

So even though emoji search is novel and interesting, it really shouldn’t be prioritized in the least. It’s just too uncommon and in the end, it’s never likely to catch on. The lesson here is to keep an eye on industry trends, but not to exaggerate the importance of new features and trends at first glance.

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Makki's Marketing provides local marketing services to small businesses here in the Fort McMurray area.

We believe in the power of the internet when it comes to generating leads, and work with local businesses to help them improve where they need it most, whether that may mean a new website, quality SEO, or even professional AdWords campaigns.

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