SEO can take a long time to master, so it’s always a good idea to go back to the basics once in a while. Today, we’ll tackle and go back to the basics of SEO, learning about SEO through books and online resources and we’ll also talk about SEO strategies that we can use effectively.

In the following post, Marieke van de Rakt from Yoast talks about one of the basics of SEO which is structured data and you’ll get to know what it is, its importance to SEO and how to use it.

What is Structured Data?

Structured data is code. It’s a piece of code that you can put on your website. It’s code in a specific format, written in such a way that search engines understand it. Search engines read the code and use it to display search results in a specific way.

Imagine you have a website with a lot of recipes. If you add structured data to a page with a recipe, your result in the search engines will change. It will be much “richer” regarding content that’s shown. That’s the reason we call these results rich snippets. Read the full post here…….

Structured data adds more details to your snippet in the search results. It is important for SEO because it helps Google to understand your website better, grasp what your pages are and what your website is about.

Having great resources when you’re learning about SEO can be really helpful and one way to learn SEO are books. SEO by the Sea have a great article about learning SEO through books which gives a few resources and also online courses.

Learning SEO through Books

There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t had a chance to learn about such resources. I’ve come across a few books that are online and free, and worth spending time with, and thought it might not be a bad idea to share them.

The first two volumes I found are ones that focus on one of the important ways that search engines understand the content of web pages, rating them based upon information retrieval scores. Having an idea of how a search engine might rank a page, based on more than just something of an understanding of how PageRank works can be really helpful.

More on SEO by the Sea

Books are one of the most important resources that we can use if we want to learn and gain something new. Online courses and presentations are also popular nowadays because of their convenience and ease of access.

In order to succeed when building SEO we need to have strategies that we can use effectively and that will last a long time. In the following post, Bill Sebald from Moz gives us a guide for building SEO strategies.

How to Build SEO Strategies Effectively (and Make Them Last)

There’s often a top-down marketing strategy already baked before you get to pitch your SEO work, to which you may find opportunity on a battlefield where access is not granted. It’s reckless to assume you can go into any established company and lob a strategy onto their laps, expecting them to follow it with disregard to their existing plans, politics, and red tape. Candidly, this may be the quickest way to get fired and show you’re not aligned with the existing business goals.

Instead, you need to find your areas of opportunity that work with the company’s business goals, not against them. Effective marketers don’t try to be a square peg in a round hole. Get to know the players, the existing playbooks, the silos, and the available gaps.

Read the full post here…….

You don’t need to always build big strategies. You should also keep in mind that a small strategy or two can be enough to make your SEO be more effective, especially if you know how to implement them successfully.

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Makki's Marketing provides local marketing services to small businesses in Alberta and across Canada.

We believe in the power of the internet when it comes to generating leads, and work with local businesses to help them improve where they need it most, whether that may mean a new website, quality SEO, or even professional AdWords campaigns.

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