Local SEO is significant for local businesses that want to be successful these days. It’s important for a small business to make sure that it have an online presence as much as possible to help you stay relevant and spread awareness to attract potential buyers and customers in order for you to accomplish your goals and be successful. Here’s a few tips that can help you avoid common local SEO mistakes:

When it comes to local SEO content is the king. You might think that having much low-quality content is enough for your SEO but it is not. It is necessary that your content is made well and have great quality. A post from Bryan Digital warns

Having Low-Quality Content

Your website forms the foundation for your entire local SEO strategy. If your website is thin on the content side, or you have low-quality content, then you won’t be doing your rankings any favors.

Think about it this way. Google is trying to provide their visitors with the most valuable and useful information. So, if your site is full of thin content that doesn’t do much to help your visitors, then you won’t rank as highly.

Consider filling your website with very valuable information that’s both relevant to your visitors, your business, and your local area. Via bryantdigital.com…

Creating low-quality content can be relevant as well, however, making valuable content can help you more. You want to create content that is interesting enough for the readers. People are more likely to consume engaging content thus increasing awareness to your business and helps in getting the trust of your customers.

Your NAP information is essential to your local SEO. If your business information is not updated and inaccurate, your rank on local search results might get affected. Here’s what an article from 21 Handshake has to say about inconsistent NAP info:

Leaving Local Information Un-Updated

This happens when website and social media management grows too messy: Something about your NAP (Name, Address, Phone number) changes, and you update some of your contact information. But other NAP sections on your website, social profiles, etc. do not get updated. As a result, two different NAPs exist online, confusing people trying to find out where your business is while also lowering your page ranking. Not good! When the NAP needs to be updated, update it everywhere. Read more at blog.21handshake.com…

NAP information is one of the factors in ranking high in local search results. That is why it is necessary to update your NAP information everywhere and make it publicly available on your website. Your NAP information should be accurate and consistent at all times.

NAP information should always be up to date!

Lastly, one of the common mistakes to avoid is not getting local reviews. Some businesses might underestimate the importance of local reviews, but Google has made them strong ranking factors. A post from Slidell Chamber goes more into depth:

Local Reviews

One mistake businesses make is underestimating the importance of reviews, especially from your existing customers. Remind them to leave a review after you’ve provided the required service or product. You can also ask people and businesses you’ve dealt and who are familiar with your business to write genuine reviews too. This is crucial because good reviews can boost your local SEO standing considerably. See more at slidellchamber.com…

Though it takes time and effort to get positive reviews, they will give you an advantage over your competitors. Having many high-quality reviews will be better for your local SEO.

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Makki's Marketing provides local marketing services to small businesses in Alberta and across Canada.

We believe in the power of the internet when it comes to generating leads, and work with local businesses to help them improve where they need it most, whether that may mean a new website, quality SEO, or even professional AdWords campaigns.

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