If you want your business to get noticed in search engines and get more traffic, understanding local SEO is a must. With the help of local SEO or LSEO your business can take advantage of the demand of your products and services online.
In this post, we’ll discuss about the ways to use local SEO to your advantage so you’ll be able to create an effective LSEO campaign. In the following post, Casey Meraz talks about ranking your local business for this year.
Local SEO & Beyond: Ranking Your Local Business in 2017
While local SEO still presents a tremendous opportunity to grow your business, I'm going to look at some supplementary organic strategies you can take into your local marketing campaign, as well. In this post I'm going to address:
- How local search has changed since last year
- Why & how your overall focus may need to change in 2017
- Actionable advice on how to rank better to get more local traffic & more business
There can be many ways to improve your overall rankings in your local campaigns but you really need to focus on the factors that will really affect and overall boost your local SEO campaign.
Optimization of your website’s SEO strategies is really important to be on top of your rankings. Sherry Bonelli talks about few ways to help your business rank higher in local search terms.
Local SEO in 2017: 5 simple ways to dominate local search
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
1. Title and meta description tags still matter
Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. The text of your title and description tags is displayed in search results. Think of this text as a “mini-ad” that you need to carefully craft. Read the full list here….
You should keep in mind that implementing those tips can really give you an advantage on your competitors to be on top of the rankings but you should also consider that SEO is changing all the time so it’s important to always be optimizing your SEO strategies..
When it comes to local SEO, local business directories also play a large role for your LSEO campaign. In the following post, Andrew Shotland gives you the best online local business directories for SEO.
The Best Online Local Business Directories for SEO
While many of your potential customers search Google for information on local services, inevitably a large portion of them find their way to a local business directory. Many of these directories not only have substantial brands/marketing budgets to drive traffic, but they also do well in organic search rankings for important search terms. So even if you can’t get your site ranked high for a specific search term, you can appear on the local directory site that ranks for that term. Perhaps even more important is that links to your site and mentions of your business (aka “Local Citations”) can help your site rank well in both “national” organic search as well as in the Google Places results (I still can’t bring myself to say the “Google+ Local” results). See full article here….
Having most or all of these directories is important because it can also drive traffic from organic search ranking and this will help your website rank in both national and local organic search.